From The Desk of Tyler Dorsey

President of Frank Kern Media,

San Diego, CA

Dear Friend,

I'll tell you about the red notebook in a minute.

If you know what you have to offer is good but feeling held behind because is you can't do every marketing trick at once, this is for you.

You probably think you need to use every social media platform, and combine a dozen different strategies in order to be successful.

Here's what 9 years of building marketing processes with one of the best marketers in the word has taught me:

You just need to do a few things really well, and do them consistently.

The most successful businesses I've worked with didn't succeed by doing everything. They succeeded by doing the right things at the right time.

I know this because I've been in the trenches for the past 9 years.

and "doing more", chasing every new trick, trying to implement everything just leads to distraction, overwhelm and probably not very motivating work.

I've done everything from helping build the marketing for startups getting their first sale, up to million-dollar companies who want to go to the next level.

I can spot exactly what's holding a business back and, more importantly, what needs to happen next.

And you probably don't lack drive, motivation or ambition.

It's the path forward that feels unclear.

Every time you look for answers, you never get anything simple.

In fact you just get another "thing" you're missing out on.

That's hardly the case.

If you agree the most successful people are just extremely focused, I'm going to prove you right:

One client developed a 28,000 person list, just making blogs.

Another, has over a million combined followers, and makes videos once or twice a week.

They're not in on some secret strategy or tactic, they stay focused on what works.

On a more relatable level, I recently worked with someone who is so overwhelmed doing mostly "distracting" work (Endless planning and not executing)....

EXCEPT FOR ONE THING:

The one thing they were consistently executing weekly was writing a substack newsletter,

Every time they did it, they get 20 new followers on substack. Really specific niche.

They were totally overlooking that it is a consistent way they're building an audience.

They didn't realize, that they might be able to get more results, by doing that twice as often.

At some point they've everyone who I've worked with who's gotten success started by tested one thing, one at a time.

Then, found something that worked. Realistically and reliably.

Not some overnight celebrity discovery, just momentum.

They stuck with it, kept improving, and the momentum added up.

I want to help you obtain this discipline and consistency.

Because none of my clients were ever lazy or unskilled.

They were just caught in decision fatigue, misreading their own data, or stuck comparing themselves to louder people online.

So we slow it down and make progress visible, and the good things come.

This isn't something I want to do in a course.

I want to do it one-on-one.

And make you one of those red books I mentioned at the top.

Here's what a "RED BOOK" is and why it's the most important thing you will own.

A "Red Book", tells you what you need to do.

Like a prescription from a doctor, or those planners we had in elementary school.

And when you find yourself unmotivated, discouraged, or distracted, a red book is your compass back to the path that will keep you in momentum.

How to develop a red book:

I start by consulting you for 60-90 minutes using the SANDOR framework.

That stands for:

(S)tate your objective.

(A)ssets, so we know what we can work with.

(N)umbers (not the vanity metrics).

(D)iagnose real problems.

(O)ne clear step at a time you need to do .

(R)epeat this process.

This isn't some theory.

We used to charge five figures, just to do this exercise as a standalone consultation.

I'm just including this (free of course) as part of the process no extra cost.

And it works.

I even tested in on March 25th in a GROUP setting, where each person did this with me for only 10-15 minutes.

Here's what they had to say: